L’Oréal has become the first major beauty brand to cast a woman wearing a hijab in a haircare ad campaign. The multimedia campaign explores and celebrates the complicated relationship women have with their hair.
Coty has launched an on-demand digital personal beauty assistant for the Amazon Echo Show in the UK. Digital innovation with a focus on voice and virtual assistants to be central to company's future strategy
Dutch retailer Hema will open three stores in Dubai. The company, which will partner with Dubai’s Apparel Group, also plans to opens additional stores across the Middle East within the next five years.