Garance Doré illustration for Gap

On the occasion of its 40th anniversary, Gap has surprised onlookers with an ephemeral boutique on Carnaby Street in London. On-site illustrations by French blogger Garance Doré will be exhibited, with some of them even selected to be put onto t-shirts from the brand.

This pop-up store will be open for a 19 day period starting on the 19th of September.

The store is a great accolade for Garance Doré whose eponymous blog has become a reference site for fashion lovers. Alongside her fashion illustrations, Garance Doré has also photographed looks she has seen on the street which tell a tale about current worldwide fashion trends.

As for this partnership with Gap, the idea came from Patrick Robinson – the brand’s artistic director. T-shirts with the blogger’s illustration on them will be sold in limited edition and exclusively for the duration of the event.

By Jonathan Fulwell (Source: C. Vautard)