Karen Millen launches ad campaign for ‘Women Who Can’

By

Barbara Santamaria

Published
Aug 21, 2017

Karen Millen has launched a series of online interviews, in store events and a special competition as part of its new, career-focused ad campaign ‘Women Who Can’.

Created in partnership with female career development group Step Up Club, the campaign aims to empower women and provide the tools, knowledge and support they need to achieve their own definition of success.

The initiative was launched across both digital and in-store, with Sharmadean Reid, founder of WAH nails, featured as the inaugural Woman Who Can. In an interview shared on Karen Millen’s website, she talks about bravery and gives tips for unleashing confidence in and out of the workplace.

Further editorial content will explore themes like Growing Resilience and Defining Success.

The campaign also includes a competition with a chance to win a £2,000 gift card and a career coaching session with career experts Step Up Club.