Kendra Scott opening first retail concept in the UK

Jewelry label Kendra Scott opens on Monday a new shop-in-shop concept at Selfridges.


A rendering of the Kendra Scott shop-in-shop at Selfridges
 
The shop-in-shop features the brand’s ‘Color Bar,’ where customers can create personalized necklaces, earrings, bracelets and rings. The Color Bar is a concept unique to Kendra Scott that showcases the label’s custom stone shapes and silhouettes.
 
"This is such an exciting milestone in our journey and we cannot wait to meet our UK customers and welcome them into the Kendra Scott family,” said Scott about expanding her brand into the UK. “When I started this brand almost 16 years ago in Austin, I never could have imagined that one day I’d be opening in Selfridges."

The new retail concept is the brand’s first physical location to open outside of the US.
 
“London is such an incredible epicenter of fashion and design and we’re thrilled to soon be part of this inspiring community,” continued Scott. “Our decision to partner with Selfridges was not just based on where they were located, but who they are as a company and how they align with our values. I have no doubt that this will be a wonderful partnership." 

The American jewelry brand earlier this year received an investment from Berkshire Partners. Scott founded her eponymous jewelry label in 2002. Since then, the American brand has since gone on to expand from a one-woman operation to a company with over 2,000 employees and 75 stores, as well as attracting a celebrity clientele comprised of Lady Gaga, Taylor Swift, Elisabeth Moss, Jessica Alba, and Demi Lovato. 

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