MAC and Patrick Starrr turn divas for summer

The cosmetics giant has tapped makeup guru Patrick Starrr for a second time for a new "Diva Feva Summer" collection that will launch online on June 4 and in stores on June 7.



Instagram posts from the brand hint at bronzers, lip glosses and an eye palette in sultry summer hues and vibrant packaging. The series, which MAC says is "made for a holiday in the tropics," will also include a "Full Face Kit."

Starrr, whose real name is Patrick Simondac, shot to fame thanks to his makeup, beauty and lifestyle channel, which promotes his ‘Makeup is a one-size-fits-all' philosophy. As well as rising to fame on social media, where he counts 4.3 million followers on Instagram and more than 3 million subscribers on YouTube, he has become a well-known voice for more inclusivity within the beauty industry. He had previously worked with Sephora and Formula X, Benefit Cosmetics and Urban Decay, before he was snapped up by MAC last year for his debut collaboration with the makeup brand -- a winter holiday collection that featured high-gloss lip colors, gold-flecked eyeshadows and rich lip liners.

The move is the latest of several high-profile collaborations for MAC; this year has already seen the brand partner with fashion designer Jeremy Scott, clothing label Nicopanda and sportswear giant Puma.
 

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