Menswear label Asket launches pop-up showroom tour in Amsterdam

By

Shomara Roosblad

Published
Oct 4, 2017

Stockholm-based menswear brand Asket announced a European showroom tour on its website. The event launched in Amsterdam on 3 October at hotel Kimpton De Witt at Nieuwezijds Voorburgwal 5 in the city centre.

The launch event is part of a European tour in which the brand will land in a number of European cities. Following Amsterdam, Asket will host showrooms in Berlin, London, and Helsinki and will then close the tour in Copenhagen. At the pop-up showrooms customers are able to browse and try-on the collection. If they wish to buy an item, customers have the option to place an order during the event, which will then be shipped free of charge with express delivery.

Asket describes itself as a slow fashion brand focusing on one permanent collection. The collection consists of 12 essential pieces that improve rather than change with every season. Instead of the five regular sizes, from XS to XL, the brand prides itself by offering 15 sizes, targeting both length and width. This means that the sizes range from XS to XL, but within this range customers are also able to choose between long, regular and short.

The label offers t-shirts, sweaters, polo shirts, briefs and socks. A sock is priced from €11, while a cashmere sweater stocks at €195. All items are available in timeless colors such as beige, grey, blue and black.

Asket launched in 2015 and is created by founders August Bard Bringéus and Jakob Dworsky. In addition to the permanent showroom in Stockholm, the label is currently available via its web shop. After Amsterdam (3 and 4 October) the label will tour in Europe until 15 October.