RYU Apparel launches successful Kickstarter campaign

By

Jennifer Braun

Published
Feb 13, 2017

Vancouver-based athletic brand RYU Apparel successfully completed its first Kickstarter campaign last week.
 
The campaign which launched on January 7 for the company’s new men's Ethos pullover and women's Ethos full zip hoodie, raised 208 percent of its initial pre-sale goal securing over $52,000 USD.

 
The campaign was launched on Kickstarter to raise awareness around of its new products - Ethos hoodies - to a broader audience across Canada and the US. The Ethos hoodie is a modern version of the sweatshirt everyone knows and loves, updated by RYU Apparel with a new hybrid fabric, and new sleek design that offers minimal bulk.
 
"We were simply blown away by the incredible response we got from this Kickstarter campaign, we really can't thank our supporters enough. This campaign acted as a beta test for our newest hero items from the Ethos line and based on the overwhelmingly positive feedback and sales volume we saw, we're anticipating a strong response once these pieces become available to the public," says Marcello Leone, CEO, President and Chairman of the Board for RYU, in a news statement.

RYU says they are currently in the process of fulfilling orders that are slated to be delivered to backers in March 2017 at which point the Ethos hoodies will also be available in-store and online for purchase.
 
RYU (Respect Your Universe) is a tailored technical training brand engineered for the fitness, training and performance of the multi-discipline athlete. The company is headquartered in Vancouver, Canada.