Published
Sep 17, 2015
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Sana Safinaz expands in India with OCM

Published
Sep 17, 2015

Sana Safinaz, a Pakistani fashion designer, has signed a deal with Indian fabric manufacturer OCM, enabling her expansion in the country, reported the Times of India.

Photo: OCM


OCM will be the sole authorized distributor for Sanaz' womenswear in India, and the collaboration is also intended to establish her presence in the overseas market.

Safinaz and OCM's partnership starts this month with her 2015 'Silk Collection', which features six new designs. It will be available in select stores across India for the festive season and be sold in packaging with the OCM logo.

Nitin Jain, CEO and managing director of OCM India, feels that Sana Safinaz will "meet needs of modern Indian women".

"Progressive India is witnessing a significant movement towards a lifestyle that is conscious of emerging trends in fashion. We see exceptionally high compatibility with Sana Safinaz of Pakistan to meet this need of the modern Indian woman," Jain said.

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