Trussardi launches underwear-specific website

By

Dominique Muret

Published
Dec 22, 2015

Trussardi has launched into underwear through a dedicated e-commerce website. In autumn/winter 2015-16, the Italian fashion label will introduce the very first men's collections of Trussardi Jeans underwear and Tru Trussardi nightwear, the label's most commercial brands. For the occasion, Trussardi announced the creation of a virtual shop-window uniquely dedicated to the range.

The portal is available in English and Italian and is accessible directly from the label's website, or at underwear.trussardi.com, and it also features a selection of socks.

Last year Trussardi announced the signing of a three-year licence agreement with Italian textile group Tollegno 1900, owner of the Ragno and Julipet underwear brands, for the production and distribution of the Trussardi Jeans Underwear, Tru Trussardi Nightwear and Tru Trussardi Beachwear men's lines.