Wrangler launches capsule collection with Peter Max

US denim brand Wrangler is releasing a capsule collection with US designer and pop artist Peter Max in celebration of its 70th anniversary. With playful prints, colour-blocking outfits and timeless silhouettes, Wrangler celebrates its anniversary in style.

Wrangler

Comprising jeans, shorts, colourful t-shirts, western shirts and jackets, the capsule collection also marks the 50th anniversary of ‘Summer of Love’ the 1967 hippie revolution. According to Wrangler, all pieces are made in Europe with classic denim and intended to meet the contemporary fashion needs: they are designed with unisex fits and a modern twist.

This is not the first time Wrangler teams up with Peter Max, in fact their first collaboration in early 70s still remains highly coveted in the vintage sector.

The new collection will launch this week online and in select partner stores across the world.  

Translated by Barbara Santamaria

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