VF Corporation's The North Face has launched its first ever product and marketing campaign focusing on women. Move Mountains is a multi-year initiative involving new product and women's specific stores.
Blondey McCoy-founded skate brand Thames London has linked up with Fred Perry for a second collaboration following a successful first collab for the AW17 season.
There's been big change in the way lingerie is marketed in the 130 years since Triumph was launched and its newest campaign is embracing this change with a focus on empowerment and sisterhood rather than product.
Michael Kors is entering the golf world through a sponsorship of pro golfer, Charl Schwartzel, who will serve as the company's first brand ambassador in golf. Schwartzel will help expand the brand's sportswear category.
Giorgio Armani has allegedly snapped up model of the moment Adwoa Aboah to star in its upcoming "Sì Passione" fragrance campaign.
Young campaigners in Asia are taking to social media to urge their peers to think twice about purchasing products from T-shirts to phones, as part of a campaign to end modern slavery.
The "Donnie Darko" and "Stronger" star has been snapped up by Cartier to front an upcoming campaign for its ‘Santos de Cartier' watch, the brand has announced.
UK cycling specialist Wiggle has relaunched itself with a new campaign and an international focus on multiple sports as it makes the most of both sport and lifestyle growth categories.
At the Baselworld luxury watch fair -- which runs until March 27 in Basel, Switzerland -- Swiss watchmaker Breitling launched its "Squads" initiative, creating teams of ambassadors who all excel in a specific field.
Footwear retailer Schuh has launched the latest in its colourful urban advertising strand with agency Roar producing an exuberant creative that takes in digital and traditional and can also be seen in-store.
The French photographer and journalist Olivier Zahm, who co-founded Purple magazine, has been chosen to shoot the new ad campaign for the Just Cavalli brand, one of Italian designer Roberto Cavalli's many lines.
The US popstar's first major fashion campaign is as the face of the luxury French brand's new "La Collection Momento No2", a campaign the label has been teasing on social media for days.
To boost development, corduroy fashion brand The Cords & Co is embarking on a crowdfunding campaign with FundedByMe, which kicks off March 28, 2018.
Fragrance brands are getting inventive as they try to win over younger consumers, leading to creative initiatives such as Chloé's immersive experience at French mall Les 4 Temps or Kenzo and Guerlain's online campaigns.
The label went public with its new "Spirit of Travel" campaign this week, taking to Instagram to officially introducing the actress's first campaign as its new muse.