Swedish giant H&M, experts on getting the press talking, has shrouded its new project ‘& Other Stories’ in mystery. The new brand is set to open stores in seven European capitals for the start of spring - that much we know - but despite the imminence, information is only being released drip by drip. With just a few photos here and there, the brands video releases give most away. The latest mini-film puts the brand lingerie in centre stage, after previous videos on bags, shoes, jewelery and make-up.

Keeping in line with the theme of suspense, the video gives a glimpse of the design aesthetic that we can expect from the new kid on the fashion block. If logic is anything to go by, the next video should let us in on what & Other Stories has to offer in terms of ready-to-wear. In the meantime, works on the Paris store are said to have just started…