Published
Jun 25, 2020
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11 Honoré launches new private label collection

Published
Jun 25, 2020

Luxury plus-size retailer 11 Honoré is giving its customers access to more casually elegant pieces with the launch of a new private label collection meant for everyday wear. 


11 Honoré


Launched on June 22, The 11 Honoré Collection's premiere drop includes a 24-piece range of dresses, jackets, skirts, pants and tops made with fabrics like polyester, linen and viscose, priced from $168 to $568. Pieces come in a neutral color palette of white, black, blue and taupe. 

Available in sizes 12 through 26, the collection is described by the company as "a mix of classic and modern silhouettes" that are "meant to be worn forever," echoing a similar slow fashion sentiment expressed by American Eagle's newly launched 'Unsubscribed' business

In order to construct the collection, 11 Honoré founder Patrick Herning partnered with designer Danielle Williams-Eke, who was inspired by Donna Karan's 'seven easy pieces'. 

“The intention of the private label was not to introduce something that is already out there,” Herning told Vogue. “It was to identify that blank space and fill that void."

"We took a deep dive and competitive analysis of the plus-size landscape,” added Williams Eke. “We wanted to know what customers weren’t getting from those brands and how we could touch on all those points.”

A second drop from The 11 Honoré Collection focused on athleisure is expected to drop soon, the publication reported. 

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