21Buttons pursues international expansion, reaches six new markets
21Buttons, a social networking platform for fashion designed to facilitate purchasing directly from influencers’ shoppable posts, has doubled its market reach. The platform has just landed in Belgium and Austria and plans to launch in Turkey, Russia, Mexico and Brazil in June.
Further to its arrival in the United States and France in April, 21 Buttons will soon be active in a total of 12 countries, notably in Spain, Italy, Germany and the United Kingdom.
"After successfully testing the model in several countries, we now want to launch it into new markets as quickly as possible," said Marc Soler, co-founder and CEO of the company. "Anyone can use and enjoy our platform. A good example of this is in France, where we last launched, and where 21 Buttons has positioned itself as one of the most downloaded and used apps.”
The Spanish app, offering both social networking and fashion e-commerce, was established in 2015, prior to the increasingly intense development of Instagram-native purchasing tools. The company, which does not release its turnover, and which currently has 130 employees, boasts 10 million users and 22 million monthly visits.
Founded by Jaime Farrés and Marc Soler, both formerly at McKinsey, 21Buttons closed a financing round of 14.5 million euros in July 2018, led by Idinvest Partners. Participants included Kibo Ventures, Breega, Samaipata, JME VC, 360 Capital Partners and Sabadell VC.
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