7 For All Mankind launches new campaign with Cara Delevingne
Denim brand 7 For All Mankind launched on Wednesday a new campaign with British actress, philanthropist, entrepreneur, and style icon Cara Delevingne.
The Spring/Summer 22 campaign reflects a pre-pandemic lifestyle, embracing a carefree attitude, while still maintaining a refined and effortless feel. It introduces a collection that teases 70s romanticism and 90s minimalism, styled together with the comfort trend of today, introducing a line that comes to life through three key stories: 'Take Flight', 'Easy Fits' and 'No Filter Denim'.
The Take Flight collection is about creative expression with its symbolic bird design and decorative embroidery, while Easy Fits redefines casual elegance with its modern approach towards fit. Lastly, No Filter Denim flatters and fits the wearer just as they are, with triple core yarn for freedom and a flexible fit, made with sustainable cotton.
“Having recently celebrated our 20th anniversary, we look towards the post-pandemic future with a sense of optimism that will set the foundation for our evolution, while staying true to our DNA. The effortless style of our denim, the attention to fit, and our obsession with innovation will continue to be central to our vision,” said Francesca Toninato, CEO of 7 For All Mankind.
“Beyond that, we find inspiration from the world around us and strive to support people through giving back and working with those who are making a difference, like Cara Delevingne.”
As part of the Delevingne partnership and campaign, 7 For All Mankind has donated to The Cara Delevingne Foundation, while jointly developing content to bring awareness to the causes her foundation supports. These include Covid relief, women’s shelters, food banks, mental health, LGBTQ+, and healthcare, and organizations such as The Trevor Project, GLAAD, No Kid Hungry, Feeding America, and The Getty Covid Relief.
“Denim is a fantastic, enduring style statement and an essential part of how I express my style,” said Delevingne. “I am excited that 7 For All Mankind is creating more inclusive fits and embracing responsible practices in their designs. 7 is showing us how leading fashion brands can shape a better future.”
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