ASOS extends beauty offer with Lush debut

By

Sandra Halliday

Published
Jun 8, 2021

​ASOS has added to its Face + Body beauty offer with the company teaming up with British fresh handmade cosmetic pioneer Lush. 

The retailer’s beauty offer currently includes more than 10,000 products from over 200 Brands and Lush is one of the biggest names to join the line-up of late. Significantly, it also boosts the ethical/natural offer on the site.

The 25-year-old Lush focused on natural ingredients, an ethical stance and minimal packaging long before the current trend for those features took off and it has maintained its appeal over the last two-and-a-half decades. In recent years it has made moves to shed packaging altogether.

ASOS has added the brand from this week “with a full line-up of exclusive sets comprising Lush's handmade heroes and a selection of their signature shampoo bars, all packed full of fresh, effective ingredients for head to toe”. Each product will feature a Lush code, which customers can scan using the Lush app to learn more about the ingredients, benefits and use. 

There’s also an all-new bath bomb designed exclusively for ASOS and “infused with mood-boosting scents of sharp Sicilian red mandarin, earthy patchouli and toning cedarwood oil”. This is available as part of a £10 duo alongside the popular Intergalactic.