Oct 11, 2022
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Acne Studios taps Rosalía as campaign face

Oct 11, 2022

Swedish luxury brand Acne Studios unveiled on Friday its new Fall/Winter 2022 campaign starring Latina songstress, Rosalía as its new brand face for the collection.

Rosalía for Acne Studios Fall/Winter 2022 - Acne Studios

Lensed by Dutch photographer Paul Kooiker, the fall 2022 campaign was shot in the Spanish singer's hometown of Barcelona and captures the star as a historical icon, modelling key pieces from the collection, including a leather trench coat, an oversize blazer, patchwork denim and oversize black boots, as well as a double-breasted maxi leather waistcoat.

Accessories to feature in the campaign include an upside-down sunglasses, bags coated in cow hair, high leather boots, and belts and jewels.

​“The fall collection was a collage of different ideas and feelings, so we wanted to explore this clash of historical references but with a cultural icon who feels so effortlessly of the moment,” said Jonny Johansson, creative director of Acne Studios, in a statement.

“We felt Rosalía the perfect fit because she has a unique ability to shape-shift through time, history, and culture, all with a contemporary lens. Meanwhile there is a timelessness, brutalism and elegance to Paul Kooiker’s work that felt right for the mood of the campaign.”

The Acne Studios campaign reveal comes on the back of a celebrity-packed runway show at Paris Fashion Week, where the European brand unveiled its Spring/Summer 2023 collection in front of Kylie Jenner, marking ten years in the fashion business.


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