Adidas, Gucci collection launches June 7
First introduced as part of the 'Exquisite Gucci' fashion show in Milan in February, the initial launch is set to include ready-to-wear styles such as Adidas signature track pants and polos, as well as accessories like bucket hats, duffle bags, and camera bags for both men and women.
A fixation on stripes plays out across the ready-to-wear pieces encapsulating the narratives of both brands via a trio of lines on various pieces. Likewise, throughout the collection, energetic prints portray how motifs like the adidas Trefoil and GG monogram work well together to amplify both legacies. Finally, a 1970s inspiration is exemplified through flared pants, bowling shirts, and knitted vests.
Completing the line up is footwear such as a special version of the Adidas Gazelle sneaker style, available in a wide range of colors and patterns. Other updated footwear styles include Gucci’s Horsebit loafers, terry-fabric slides, as well as statement clogs and leather pumps.
For the introductory lookbook, Gucci creative director Alessandro Michele envisioned a series of images inspired by archival catalogues. The lookbook features a cast of characters striking a dynamic poses to showcase the sport-inspired collection, which was captured by photographer Carlijn Jacobs under the art direction of Christopher Simmonds.
The Adidas x Gucci collection is also expected to be sold through pop-ups worldwide.
Copyright © 2022 FashionNetwork.com All rights reserved.