Adidas Originals links with LA's Sporty & Rich for first time
Adidas Originals and the Los Angeles-based label Sporty & Rich have collaborated on a debut collection, taking inspiration from the latter brand’s “ethos of wellness and self-care… with elevated takes on iconic Adidas footwear and apparel looks”.
What’s more, it “draws on vintage sportswear references in order to communicate a holistic message of modern-day rest and replenishment”.
“Steeped in classic codes”, the apparel and footwear offer “plays host to an array of carefully considered updates in unisex sizing to some of the Trefoil graphic’s most iconic archival silhouettes”.
A collegiate burgundy version of the Campus 80s, a white and green makeover of the Samba OG, and a white and collegiate burgundy colorway of the Stan Smith all come with a Sporty & Rich pearl key ring.
Meanwhile, the collaborative womenswear selection is highlighted by a contemporary take on the Firebird Tracksuit – with details such as metal zipper pulls with Adidas branding and co-branded embroidery.
Each garment is made from the brand’s Beckenbauer Pique fabric and finished with an internal print emblazoned with Sporty & Rich’s wellness mantra.
The supporting campaign pays homage to the origins of sport, as the visuals “blend sporting heritage, luxury, and relaxation to depict a scene that escapes our hectic modern world, back to a time of self-care and indulgence”.
The launch comes on 22 November on the Adidas’s Confirmed channel and on the sportyandrich website.
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