Feb 22, 2022
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Aesop taps Worldwide FM for radio series

Feb 22, 2022

Australia luxury brand Aesop has partnered with Worldwide FM for the release of the beauty brand's first radio series, in a bid to promote its new Othertopias range -- a three-piece offering of eau de parfum. 


Dubbed 'Radiomatique Mixtapes', the Natura & Co.-owned Aesop made the radio series announcement on Instagram last week, alerting that the radio set is a blending of the senses, scent and sound, with the debut set to be helmed by Dutch DJ, Nedda Sou via Worldwide FM.

"We are delighted to partner with @worldwide.fm on a series of radio shows that hones in on the transportive power of both scent and sound," said the Melbourne-founded Aesop, in a post.

"Radiomatique Mixtapes are born from the shared language between the two senses—both can be composed of head, heart and base notes—and forms a place where aroma and audio meet. Holland-based DJ @neddasou presents the inaugural broadcast—a highly personal journey evoking redolent memories and hopes for the future."

Seoul-based DJ and producer Closet Yi is slated to host the second session. The hour-long sessions are set to drop weekly on worldwidefm.net.

The radio series pay homage to Aesop's Othertopias range -- Miraceti, Karst and Erémiaa -- a mini-collection of unisex scents ​inspired by the natural and physical world – namely the boat, the shore, and the wasteland.

Found in 1987 by ​Dennis Paphitis,  Aesop opened its first beauty outlet in 2003 in Melbourne. Since being acquired by Brazilian cosmetic conglomerate Natura & Co. in 2012, Aesop has been on a global rollout with retail locations opening in Europe, the Americas, Asia and across its native Australia.


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