Alaïa links with Superga for new tennis shoe
Alaïa’s creative director Pieter Mulier has joined forces with Italian footwear brand Superga to introduce a new summer tennis shoe.
This alliance features both Alaïa’s staple double “A” stitches and perforated eyelets, giving a modern and elegant twist to the timeless Superga 2750 and 2790. The former design, invented in Turin in 1925 by founder Walter Marigny, is known as the first vulcanized rubber-soled shoe.
Mulier’s updated Alaïa version is unisex and limited edition, and can be had in white canvas – emblematic of Superga’s trendy casualness – or in a dark, crocodile-embossed leather. One can choose between a low-top or platform sole: another ode to a contemporary way of dressing that mixes both comfort and sophistication.
A pioneer in high-street-meets-high-fashion collaborations, Alaïa first made use of popular French department store Tati’s famous houndstooth print in its Spring/Summer 1991 collection, trailblazing a phenomenon that helped shape today’s fusion between mainstream fashion and luxury.
The Alaïa x Superga is available exclusively in the Alaïa stores and on maison-alaia.com.
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