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Published
Nov 28, 2018
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Amsterdam Fashion Institute appoints new director

Published
Nov 28, 2018

Dutch fashion school Amsterdam Fashion Institute (AMFI) appointed Dirk Reynders as its new director, effective 1 February 2019. Reynders succeeds Irene Sparreboom, who left the position in July.  


Dirk Reynders - Photo: AMFI


AMFI said that Reynders is known in the Netherlands and abroad as an experienced lecturer and guest speaker and that he has made his mark in the media and communication fields. Furthermore, the Faculty of Digital Media and Creative Industries said that it is delighted at Reynders’ appointment.

Reynders will join AMFI from Belgium’s Luca School of Arts, where he serves as the program manager of the Visual and Liberal Arts Department as well as the Zuyd University of Applied Sciences, the Netherlands where he heads the master’s program in Intercultural Media and Innovation.

The incoming director holds a PhD in Media and Communication Sciences from the Vrije Universiteit Brussels. Prior to that, he completed two master’s, obtaining a degree in Visual Culture at VUB and a degree in Film Studies and Visual Culture from the University of Antwerp.

Reynders commented on his appointment, saying: “I am looking forward to investing my own energy and enthusiasm in supporting the brilliant AMFI team in their ambitions to continue growing and raising the Institute’s profile in the fields of art, creative technology and entrepreneurship.”

Amsterdam Fashion Institute is the largest fashion school in the Netherlands. Located in the Dutch capital, the school employs more than 100 lecturers who teach more than 1,100 students, covering the entire fashion chain. Departments include Fashion & Design, Fashion & Management and Fashion & Branding.

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