Anne Klein taps Gina Rodriguez for fall 2022 campaign
American women's fashion brand Anne Klein has partnered with Golden Globe Award winning actress Gina Rodriguez for its fall/holiday 2022 campaign.
Shot in New York City by award-winning photographer Mark Seliger, Anne Klein's fall 2022 campaign stars Rodriguez wearing the WHP Global-owned brand's fall 2022 ready-to-wear, footwear, handbag, jewelry, eyewear, watch, and outerwear collections of Anne Klein.
The new fall collection will be available beginning early September at major retailers including Macy's, Dillard's, Belk and online at Nordstrom, Amazon and AnneKlein.com.
"Gina exemplifies the Anne Klein brand ethos as she is a leader in her industry and a strong advocate for her community," said Effy Zinkin, chief operating officer at WHP Global.
"We are honored to have her as the face of our new campaign and as our partner to help further the brand's mission of encouraging, empowering, and engaging women through content and causes that create and foster community."
Rodriguez is best known for her leading role as Jane in the TV series Jane the Virgin. Named the 'Next Big Thing' and one of the 'Top 35 Latinos Under 35', by The Hollywood Reporter, Rodriguez has also starred in multiple feature films including Filly Brown (2012), Deepwater Horizon (2016), Ferdinand (2017), Annihilation (2018), Miss Bala (2019), Someone Great (2019), Scoob! (2020), and voiced the titular character of the Netflix animated action-adventure series Carmen Sandiego.
"I am thrilled to join forces with the team at Anne Klein and to support their efforts to make an impact for future communities of women," adds Rodriguez.
"I feel blessed to be in a position to help champion the voices and art of the Latinx community and partner with like-minded brands that can bring real change."
In addition, Rodriguez will support the brand's cause partner by modeling the winning t-shirt design for Anne Klein's Scholar Design Competition which benefits the Fashion Scholarship Fund (FSF), a national non-profit partner dedicated to supporting, nurturing, and honoring the future of fashion.
The winning design was created by an FSF scholar, recent SCAD graduate, and Puerto Rico native, Valeria Nicole. The commemorative tee will be on sale at Macy's and AnneKlein.com with a campaign debuting in the October Issue of T, The New York Times Style Magazine.
Rodriquez follows supermodel and activist Joan Smalls as the next feature talent for the Anne Klein brand which "showcases dynamic woman each season," said Anne Klein.
New talent will be announced for Spring'23 and Fall '23 as part of the global two-year initiative, it added.
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