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Feb 13, 2022
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Anne Klein taps Joan Smalls for Spring 2022 campaign

Published
Feb 13, 2022

American fashion brand Anne Klein has tapped supermodel, actress and activist Joan Smalls as the face of its Spring 2022 campaign. 

Anne Klein taps Joan Smalls for spring 2022 campaign. - Anne Klein


The spring campaign launched on Friday during New York Fashion Week and features Smalls in a new 'see it now, buy it now' lookbook and video presentation on the CFDA's Runway 360 digital platform. 

Shot by photographer Daniel Jackson in New York City, Smalls kicks off a new consumer campaign, which will be an ongoing series of portraits and profiles of notable women who are creating change using their public platforms. With Smalls as the first featured talent, the multiyear campaign is expected to showcase a dynamic woman and celebrity each season.

Each woman presented will be celebrated in print, video and digitally, ranging from consumer advertising to intimate Instagram reels showcasing their efforts in raising awareness for organizations and causes. 

"We are excited to have Joan Smalls showcase the brand this season as she exemplifies the multifaceted empowered woman Anne Klein serves," said Effy Zinkin, chief operating officer at WHP Global, owner of the Anne Klein brand.

”Joan's work in the fashion community and beyond exemplifies Anne Klein's mission and we look forward to working with her to further support charitable endeavors.”

Smalls donated 50 percent of her wages in the second half of 2020 to charitable causes, and in 2021 helped launch #ChangeFashion initiative dedicated to eradicating racism in the fashion industry. Smalls will join Anne Klein and a signature retail partner on another charitable initiative to be announced soon.

Next, actress Gina Rodriguez will be the featured talent for Fall 2022. New faces are expected to be announced for Spring and Fall 2023.

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