Anthropologie opens New York pop-up as part of 30th anniversary campaign
American retailer Anthropologie launched on Monday a multi-faceted campaign in celebration of its 30th anniversary.
In particular, Anthropologie will celebrate the occasion with an experiential pop-up gallery in New York City, on October 1 and 2. The installation, at the New York Academy of Art, features their most beloved window displays, in-store vignettes, and iconic display objects crafted over the course of their 30-year history.
The retailer will also launch their first-ever coffee table book The Art of Anthropologie. It showcases a curation of Anthropologie's most treasured retail destinations, a narrative catalog of their unique creations, quintessential design details, and a behind-the-scenes look at their creative team.
Likewise, Anthropologie has pledged a charitable donation of at least $1 million dollars to organizations and programs dedicated to education and the arts over the next 4 years. Lastly, the retailer has pledged to a more responsible future starting with the transition to fully sustainable in-store brand packaging.
"This significant milestone represents an exceptional moment in Anthropologie's history to not only celebrate our legacy, culture, and community, but more importantly, to look ahead to our next chapter as a brand," said Tricia Smith, global CEO of Anthropologie Group.
"Anthropologie has always been a brand that looks to create inspirational and unique experiences through all customer touchpoints - whether that be on social media, our on-site experience, events, or in-store, and we take great pride in serving our incredibly loyal community all over the world. Through our anniversary celebrations, I am thrilled to give everyone a sneak peek at the creative culture we have become so well known for, to highlight the amazing Anthropologie team who brings our brand to life every day, and most importantly, to pave a clear path forward for our next 30 years.”
Founded in 1992, Anthropologie has customers in over 100 countries and operates more than 200 stores around the world.
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