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Isabelle Crossley
Aug 20, 2019
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Anthropologie to open two stores in Paris

Translated by
Isabelle Crossley
Aug 20, 2019

Anthropologie has found two fitting locations to open its first brick-and-mortar stores in Paris. After opening a store for its main brand Urban Outfitters on the Rue de Rivoli at the beginning of 2018, American group URBN will soon launch two stores for its lifestyle concept Anthropologie at the same time, one located in Opéra, and one in the Marais.

Anthropologie is known for its elaborate window displays, seen here in Düsseldorf. - DR

The addresses selected for the upcoming stores are 38 boulevard de l’Opéra and 21 rue Sainte-Croix de la Bretonnerie, according to a manager at the commercial real estate firm Cushman & Wakefield. These two addresses, the second of which measuring 280 metres squared, were both previously occupied by the Italian denim brand Diesel. Job vacancy notifications to recruit future store staff have already been posted online and images pasted on the store-fronts announce the upcoming openings of the American brand. No date has been announced for the opening yet but it could be before the end of the year.

The Diesel store at Sainte-Croix de la Bretonnerie, future Anthropologie location - Google Street View

Anthropologie is not totally unknown to French shoppers as it has operated a concession in BHV Marais since 2014 and also has shop-in-shops at Galeries Lafayette Haussmann and Nice Masséna. The brand also runs a European e-commerce site that is accessible in French.

Launched in the US in 1992, Anthropologie has close to 230 points of sale for its brand of lifestyle and fashion goods that retails products such as clothing, decorative items, grocery items, bed linens, and beauty products. The eclectic brand with Bohemian chic accents made its first European debut in London in 2009, where it now has around 10 stores. 

Fashion and the home are at the heart of Anthropologie’s design concept - Anthropologie

For the past year, the brand has been focusing on European expansion, launching in Germany in May 2018 with a store in Düsseldorf and in February this year with its first Spanish store in Barcelona. Store launches are also planned for Amsterdam and Madrid over the coming months, the brand’s managing director of international Peter Ruis told FashionNetwork.com earlier in the year. 

In the 2018 financial year, Anthropologie’s sales increased by 8.76% to reach $1.598 billion which also constituted a 2% rise on like-for-like basis. 

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