Published
May 24, 2013
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Antonio Azzuolo is the new creative director at Giuliano Fujiwara

Published
May 24, 2013

New design direction for Giuliano Fujiwara. The Italian-Japanese ready-to-wear brand for men and women, bought in 2011 by the Taiwanese group Breeze, is changing creative directors. The company named Italian-born Canadian Antonio Azzuolo to the post. The designer has been turning heads in menswear fashion recently, especially in the U.S. market with his own label "aa antonio Azzuolo," created in 2008.

Antonio Azzuolo


He will take over the men’s and women’s collections, "head of design and creative director effective from the spring/winter 2014 season,” said the company in a statement. In joining Giuliano Fujiwara, the young designer officially begins his first stint in women’s ready-to-wear. He succeeds Italian designer Sergio Daricello, who was hired just last year but who apparently did not find his place at the fashion house.

Antonio Azzuolo graduated in fashion design with a specialization in menswear from Ryerson University in Toronto. After his studies, he won first place at the Hyères Festival in the men's section and began collaborating with major brands. He worked for Hermes, Kenzo and Galeries Lafayette among others and moved to Paris before joining Ralph Lauren in 2006 as head of style for the Ralph Lauren Purple Label and Ralph Lauren Black Label.

Giuliano Fujiwara was founded by Yoshiaki Fujiwara in 1986 in Milan, where its headquarters are still located. The brand was initially exclusively a menswear line that channels the minimalism of Japanese design and draws on Italian artisan culture and "sartorial" workmanship.

Giuliano Fujiwara’s reported sales of 1.5 million euros in 2011. The brand is distributed through thirty multibrand stores and two mono-brand boutiques in Shanghai and Taipei.

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