Apsys opens new shopping mall in Poland
The Posnania shopping mall was opened on 19th October, marking both the completion of a project initiated about twenty years ago by French-Polish property company Apsys, and the introduction of a new retail concept for central Europe.
Commercial real estate projects are flourishing in Poland and, after the opening of luxury mall Ethos in Warsaw, the Posnania shopping mall is the latest addition. Benoît Charles, the General Manager of Apsys' Polish subsidiary, has emphasised his "very strong desire to develop this type of iconic project in Poland."
Poznan is a city with a population of 600,00 lying halfway between Warsaw and Berlin, and the mall exploits a catchment area of one million people living within less than 45 minutes from it. The property company's objective is to attract between twelve and fourteen million visitors per year.
To do this, Posnania has dedicated 25,000 m2 of its 100,000 m2 total commercial area to leisure activities, including eight film theatres, a bowling alley, a swimming pool, a gym and forty between cafés and restaurants, plus a blend of Polish and international retail brands ranging from fast fashion to luxury.
While the main powerhouse remains French mass market retailer Carrefour, 220 out of the mall’s 300 stores are dedicated to fashion, accessories, lingerie, sportswear and children's wear. The Inditex group is present with all its seven brands: Zara, Zara Home, Bershka, Massimo Dutti, Pull&Bear, Oysho and Stradivarius, while Forever 21 premieres on the Polish market with a 2,500 m² store. The sports section features Intersport, Reebok, Puma, New Balance and The North Face.
The shopping mall's premium range includes Rolex, Trussardi and Simone Pérèle, as well as a concept store showcasing all the lines by Roberto Cavalli, Armani, Versace and Balmain.
Apsys has endeavoured to turn Posnania into a 'living space' by distributing thirteen works by international artists across the mall, and relying heavily on digital technology and services. Visitors can enjoy interactive screens and tables, a car valet and personal shopper service, a children's play area and selfie booths.
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