Ariana Grande makes her Givenchy debut

today Jul 16, 2019
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Ariana Grande's debut campaign for Givenchy has been unveiled, following weeks of teasing.

The luxury LVMH-owned fashion house has taken to social media to introduce the first campaign featuring the popstar, along with a new hashtag ‘#Arivenchy.' The photos see the singer sporting a billowing off-the-shoulder top, as well as an emerald green tailored jacket and the label's ‘Eden' handbag. Both looks are accessorized with the star's signature high ponytail and winged eyeliner.

"Honored to be your girl and wear these looooks," Grande wrote on her own Instagram account, sharing the images -- which were shot by photographer Craig McDean -- with her 159 million followers.

Grande was first announced as the new face of Givenchy back in May, with the label calling her "a modern muse and the voice of a generation." The move mark's the singer's first ever major luxury fashion contract. However, she has evolved steadily into a formidable fashion force over the past few years, having previously been named as a Reebok ambassador in 2017. She has also carved out a reputation in the beauty industry, amassing a global fragrance portfolio in partnership with Luxe Brands.

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