May 3, 2018
Ashley Graham gets candid for new swim campaign
May 3, 2018
The plus-size supermodel and body positive activist has unveiled her new Summer 2018 swimwear collection for the brand, and is celebrating the launch with a series of completely unretouched, paparazzi-style images.
"This campaign is different than any other I have worked on throughout my entire career," Graham elaborated in a statement. "I hope these images instill a fearless belief in everyone to be happy in their own skin and enjoy living in the moment, no matter who is watching."
The unedited images show Graham sporting her new designs on the beaches and streets of Miami, showcasing a nine-piece collection full of sexy cutouts and geometric motifs. The series, which was inspired by an art-deco aesthetic that is echoed in the architecture of the US city, includes one-pieces and bikinis ranging from sizes 4 through 22.
Graham has fronted multiple high-profile campaigns for the size-inclusive label Swimsuits For All, and made waves earlier in the year when she posed alongside her mother for her collection's Resort 2018 campaign.
Unretouched images are becoming a growing trend within the fashion industry, with brands such as Aerie, Asos and Missguided all eschewing Photoshop for fashion campaigns in the past.
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