Dec 20, 2022
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ASOS partners with Fashion Minority Report

Dec 20, 2022

Online fashion giant ASOS has partnered with Fashion Minority Report (FMR) to support the latter’s mentoring projects. This includes helping “emerging talent from diverse backgrounds explore their creativity and unlock their career potential”.

ASOS/Fashion Minority Report

The programme aims to provide “insight and advice to support students’ career growth”. ASOS has also hired three paid placement students for its commercial team. Each will gain “practical experience across ASOS’s design teams, rotating across departments such as tailoring, jersey and denim”.

Meanwhile, it has donated £20,000 to support FMR’s work, including its Summer School in London this year, a programme for 14-17 year-old students interested in a career in fashion delivered in collaboration with the Fashion Retail Academy.

Kamara-May Coleman, Design Intern at ASOS and Fashion Minority Report member, said: “The partnership has been an important steppingstone for launching my career. I've been given access to the best resources and mentors, which has provided invaluable exposure to the inner workings of the commercial fashion industry and opportunities and experiences any emerging fashion creative would dream of.”

Daniel Peters, founder of Fashion Minority report, added: “We must commit to moving beyond conversation and implement measurable change that reduces the lack of diversity, equity, and inclusion globally. Working with the ASOS team has already been an incredibly rewarding experience, allowing us to collectively foster greater representation, diversity, and inclusion for emerging talent from underrepresented communities. I look forward to growing our partnership in the New Year.”

Seani Armitage, Corporate Responsibility Manager at ASOS, added: “Driving diversity, equity, and inclusion across every aspect of ASOS and the wider sector is fundamental to achieving our purpose of ensuring everyone has the confidence to be whoever they want to be.”

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