May 5, 2017
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Australia's Helen Kaminski bows first Seoul store

May 5, 2017

Australian headwear and accessory brand Helen Kaminski has officially launched its South Korea flagship, opening a boutique in Seoul this month.

Helen Kaminski

Opened May 1, the Seoul store boasts heritage features with minimalist design. A white-washed herringbone oak floor matches the white across the walls and shelves, allowing the natural-material hats and accessories to pop from the white shelving.

Following two Tokyo store openings in March 2016, the Australian milliner debuted its Sydney flagship in October 2016. 

At the time of the Sydney store opening, Helen Kaminski global brand director, Allison Bard alluded to more store openings to push the brand internationally.

“The new store concept is part of our global repositioning strategy and will serve as a benchmark for future retail development in Australia and other key markets," said Bard last year.

Helen Kaminski first launched her namesake label 1983. Via retail partnerships, the hat brand entered the US in 1993, Japan in 1996 and Korea and Taiwan in 2001. In 2004, the company launched a year-round handbag collection, and in 2005 Kaminski XY, a headwear collection for men followed.

in 2007, Helen Kaminski was acquired US-based Bollman Hat Company. Today, Kimber Darling is Managing Director with the brand headquarters in Sydney, Australia.

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