Avon hires new VP of digital development
The cosmetics company said Burton will play a “pivotal role” as it continues to push its strategy to digitise the business, rejuvenate the brand and enable its 6 million reps to grow their business online.
Burton is well backgrounded for the task, having over 20 years of experience delivering IT strategies in multinational consumer-focused businesses. He was most recently chief information and digital officer at Belron International, known for brands such as Autoglass, and prior to that, he worked in IT at Procter & Gamble.
Chief digital & information technology officer, Benedetto Conversano, commented on his appointment: “He’s a strong strategic leader and will support Avon's growth by building on our existing talent and infrastructure and taking our digital sales proposition into the future. This is a tremendous opportunity as we revolutionise Avon's service model and unleash the power of our representatives through digital.”
Burton added: “It's terrific to be joining such an iconic brand at such an exciting moment in the company's transformation. The power of the Avon model is tremendous: six million Avon representatives and their customers … that's six million micro-influencers and online beauty entrepreneurs. Our role is to deliver the tools and service they need to build and grow their businesses online.”
Effective from 28 January, Burton will report to Benedetto Conversano, and will be based in Chiswick, London.
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