Barbour unveils new biodiversity project

By

Nigel TAYLOR

Published
May 8, 2023

Timed to mark the Coronation of The King and the Queen Consort, outdoor fashion brand Barbour has announced a new biodiversity project with The Prince’s Countryside Fund (PCF). 

Barbour, which has been a supporter of the PCF since 2010, will fund a pilot project in the North East of England to run a workshop in the autumn for up to 20 small family livestock farms “who wish to further develop their understanding on biodiversity and ensure their long-term sustainability”. 

It said the project has been “created in response to the growing pressures in the agricultural industry in the UK to prioritise nature, increase biodiversity and enhance wildlife”. 

Over 80% of farmers surveyed by the PCF said that they wanted to do more to help and protect the environment thus ensuring they had more sustainable and viable businesses for the future but many lacked knowledge and expertise in this area. 

Brand chairman Dame Margaret Barbour, called it an “important initiative” to support sustainable farming across the UK and upskill the PCF’s farming community”.

She added: “The project aligns with Barbour’s sustainability commitments to protect nature, reduce carbon, and encourage flourishing and prosperous communities.” 

Keith Halstead, Executive Director of the PCF, also said: “This new workshop demonstrates our commitment, like Barbour’s, to building a more sustainable future for all rural and farming communities.”