Bershka collaborates with Argentine artist Bizarrap to create unisex capsule collection
As part of the renowned Inditex group, Bershka is known for staying at the forefront of fashion trends. Its collaboration with DJ, composer, and music producer Bizarrap is a testament to its commitment to innovative streetwear. The collection's pre-sale begins on June 8 through the brand's app, followed by an official launch on its e-shop and select stores the next day.
This unisex collection draws inspiration from 24-year-old Bizarrap's distinctive style, which incorporates elements of reggaeton, hip-hop, and trap music. Sporting a blend of sporty accents and graphic motifs, the collection reinterprets Bizarrap's aesthetic in a contemporary streetwear context.
The colour palette of the collection revolves around black and white, with additional touches of gray, blue, and lilac. The BZRP name takes center stage, creatively showcased through various typographies and even incorporated as reflective materials on T-shirts, jackets, and hoodies. Notably, a baseball shirt features an embroidered number 42, a symbol that holds significance within Bizarrap's "music sessions" and has sparked intrigue among his dedicated fan base. The collection also includes Bermuda shorts and wide-legged jeans.
Bizarrap's image is artfully integrated into the collection, with a caricature representation featuring his signature cap and oversized sunglasses adorning select designs. Complementing the apparel, the Bershka featuring Bizarrap line offers accessories such as socks, a black bucket hat, a gold necklace and bracelet set, a silver necklace, and various charms to personalise sneakers.
Bizarrap, also known as Gonzalo Julián Conde, has gained popularity through his notable collaborations with a diverse range of artists in his renowned "music sessions." One of his most celebrated collaborations was with Colombian superstar Shakira. BZRP Music Sessions Vol.53 set four Guinness World Records, including the fastest Latin song to reach 100 million views on YouTube and the Latin song with the most streams on Spotify within 24 hours.
This year marks Bershka's 25th anniversary, and to celebrate this milestone, the brand has undergone a logo and corporate identity revamp, aligning itself with other brands under the Galician group, particularly since Marta Ortega assumed the presidency. It is worth highlighting that Bershka is the second highest-grossing brand within Inditex, second only to Zara. The brand has a strong tradition of collaborating with artists, as evidenced by its previous collaboration with Danna Paola.
Inditex recently announced its financial results for the first fiscal quarter, covering the period from February to April of this year, during which it recorded a year-on-year revenue growth of 13%, reaching a total of 7.611 billion euros.
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