Birkenstock opens first store in Bengaluru, largest in Asia to date
German footwear and lifestyle brand Birkenstock has opened its first mono-brand retail outlet in Bengaluru, in the Indian metro’s Indiranagar district.
Birkenstock’s latest store opening in Benglauru is its largest retail space in Asia to date, the brand announced in a press release. The store measures 170 square metres and is spread over two floors, housing over 320 models from Birkenstock’s classic and seasonal collections.
“Continuing with our strong roll out of stores across India, we are further strengthening the brand presence in the South with our impressive new location in Bengaluru,” said Birkenstock’s regional managing director for the Middle East, Africa, and India, Jens Hattab in a press release.
“Our quality products enjoy an abundant consumer appreciation in the country. The launch of the Bengaluru store is a stepping stone to strengthen our presence across India and continue with our growth plan for the year ahead with great conviction.”
Birkenstock has recently launched stores in Delhi, Hyderabad, Chennai and Mumbai. The brand plans to continue expanding across India’s metros to strengthen its brick-and-mortar presence in the country.
Birkenstock, which has a history dating back to 1774, uses sustainable core materials for its footwear including natural cork, natural latex milk, and jute. Birkenstock’s Bengaluru store launched with a display dedicated to orthopaedic footwear as well as a display for its vegan collection.
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