Published
May 3, 2017
Download
Download the article
Print
Text size

Black Opal makeup gets a rebranding with a new logo and packaging

Published
May 3, 2017

Affordable makeup brand Black Opal has revamped its packaging with a new, more modern look. Though it has introduced a new design, the brand has not reformulated any of its products. The line remains one of the few makeup brands marketed specifically to women of color.


Facebook


 
The biggest change in the rebranding is the introduction of a graphic, modern logo, which includes a bolder typeface and stylizes the brand’s name as “Blk/Opl.” Black Opal’s powders have also been updated from a round compact to a square shape, while its lipstick tubes have been updated to an all-black packaging. Though best known for its complexion products for deeper skin tones, the brand also sells lip colors and eye shadows, whose packaging has also been updated to include the new logo and other small design changes.

The Black Opal line, which is primarily targeted to women of color, includes products for face, eyes and lips, with many products retailing for under $10. Black Opal also sells complexion products such as cleansers and sunscreen, and has earned praise for its products that target hyperpigmentation without the use of hydroquinone. Black Opal launched in 1994 and is now sold in more than 30 countries around the world. 

Copyright © 2024 FashionNetwork.com All rights reserved.