Jan 18, 2023
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Bluemarble: Trans-Atlantic panache

Jan 18, 2023

A meeting of culture and a very cool fashion statement on Wednesday morning from Bluemarble, one of the most happening brands in menswear.

Bluemarble - Fall-Winter2023 - 2024 - Menswear - France - Paris - © ImaxTree

The show was fittingly staged inside the American Cathedral, a soaring gothic revival structure on Paris’ tony Avenue George V. Packed with hipster French rappers, fashion freaks, eager editors and even another designer – Lanvin’s Bruno Sialelli sitting quietly on one of the wooden pews.
He opened with a shaggy story, faux fur piebald hued hooded jerkins and coats – worn over pop paisley silk shirts featuring carnival symbols. Think party animals on the prowl.

“The collection is a voyage starting in the carnival in New Orleans and crossing the Atlantic to the carnival in Venice. And, seeing how these two cities and carnivals are intimately linked by a desire to unify and to celebrate,” explained Bluemarble founder and designer Anthony Alvarez.
Anthony went into party mode with silken baseball jackets with contrasting intarsia diagonals, worn over drawstring Scarlet Pimpernel two tone striped pants. Like the famed celebrations, the clothes were all about feting life, being carefree and ramping up color.

Bluemarble - Fall-Winter2023 - 2024 - Menswear - France - Paris - © ImaxTree

Rainbow hued fake fur parkas and puffers, over mega flared denim. Bluemarble’s signature wave pattern used in sequin decoration on shirts, sides of trousers and even a pinstripe suit. Bold primary colors; Harlequin hipsters on the move.
Anthony also dreamed up some great sneakers and funky slip-ons, laced up and finished with undulating eyelets.
Alvarez is a finalist for the 2023 International Woolmark Prize, for which he dreamed up five great sweaters - bold merino wool reversible double-face pullovers; oversized knits ornamented with studs; a jacquard top fronted with a trippy mask design. Even a chunky demi-zipped pullover that read “The People Are Kings.”
“A cross over between American archetypes and European savoir faire and tailoring,” concluded Alvarez in the sacristy turned dressing room.

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