Borsalino stage latest Gentleman’s Club, with live Jeremiah Fraites appearance
Borsalino staged the latest version of its novel approach to community and brand building – an online Gentleman’s Club.
With fashion seasons almost entirely taking place digitally in Europe this month during the lockdown, the Italian legendary milliner invited a group of cool creatives to celebrate hats, from the fedoras to the fez, in a discussion on luxury and personal style.
The event included a short series of styling and hat caring tips during the session; and a video where Creative Curator Giacomo Santucci introduced the new winter 2021 collection. All available onlne in the Borsalino platform.
Hosted by Karl-Edwin Guerre, the photographer and influencer known as Guerre, the behatted participants included an American who has made Torino his home, Jeremiah Fraites, co-founder of happening band The Lumineers; Reggie Ansah, founder of Luxure magazine; fashion illustrator Matthew Miller; tap dancer extraordinaire Joseph Webb and the author of this article.
And in a touching moment, special guest Jeremiah Fraites even shared a part of a music track from his new, upcoming album, due out on Friday.
Hats off to the man.
The house's next colleciton will be availabe this autumn.
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