Boss to open first dedicated womenswear store in Europe

Translated by
Barbara Santamaria
Feb 21, 2020
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While in China, Hugo Boss has closed a number of stores because of the coronavirus outbreak, the luxury brand is preparing to open its first dedicated womenswear store in Europe in Russia. 

Boss - Spring Summer 2020 - Womenswear - © PixelFormula

The store is scheduled to open at the end of this month, a spokesperson told FashionNetwork.com.

Moscow’s Aviapark Shopping Mall has been selected for the debut, with the women’s store opening on the ground floor of the retail complex. The new store concept will occupy a space of 130 square metres to showcase the brand’s businesswear, casualwear, shoes and accessories collections.

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