Boss unveils collaboration with Russell Athletic
German fashion label Boss and American sportswear company Russell Athletic are launching a collaborative capsule. Taking inspiration from the rich archives of both brands, the laid-back collection will combine Boss' tailoring expertise with Russell Athletic's sporty stylings.
"Casualization is an important element in our Boss collections, so it’s the perfect time to partner with a pioneer in this field. Russell Athletic invented the sweatshirt almost 100 years ago, and it has been a great experience to work with a brand that has such a heritage and expertise in sportswear," commented Hugo Boss chief brand officer Ingo Wilts in a release.
Set to launch for Pre-Fall 2021, the Boss x Russell Athletic capsule will feature a number of gender-neutral pieces, according to the brands.
"When I first traveled to the U.S., a Russell Athletic sweatshirt was among my first purchases. I have always wanted to do something with the brand, so this collaboration is a very special project for me personally. Working with the team in Kentucky was absolutely enriching and inspiring," added Wilts.
When it is released in March 2021, the collection will be accompanied by a dedicated campaign produced by creative agency Highsnobiety.
"We are excited to partner with one of the biggest fashion brands in the world to create a collection that takes inspiration from fashion and sports to reinvent iconic pieces in a whole new way," explained Ricardo Aranda, vice president of Russell Athletic.
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