At the head of more than 150 outlets worldwide, including 55 in emerging markets, Bottega Veneta has just created a new store concept in New York on Madison Avenue. Developed for the clientele of cities where the brand is already well-established, this concept is based on the opening of shops for customers in targeted neighborhoods. The label already has a New York flagship store on Fifth Avenue.

The new Bottega Veneta store on Madison avenue



The new 1,990 square feet (185 m2) store is different in two ways. First, it does not offer a mixed selection of the whole line but is, in this case, intended specifically for the female customer with small leather goods, ready-to-wear, bags, jewelry, sunglasses fragrances, etc. Second, it has a new design that is lighter, more open and ultimately fresher.


The walls are covered in suede, the furniture is accented with mohair, and the carpets are pure New Zealand wool. Designed by the brand’s artistic director, Tomas Maier, the concept is less institutional than that of the general stores, but of equally high quality. "Bottega Veneta is now offering a product line broad enough so that we can further customize our approach to customers," said Maier.


The label also has the resources to meet its ambitions. In the third quarter of 2011, it recorded a growth of 39% comparable, and 35% in real terms, compared to the third quarter of 2010. Its fine leather goods section has recorded an increase of as much as 42%. In the first nine months of this fiscal year, Bottega Veneta has recorded a turnover of 482.8 million euros, up 31.7% in real terms (32.8% on a comparable basis).