Britain's Burberry opens Beauty Box in Hong Kong
British heritage fashion house Burberry is expanding its beauty business in the Asian market. The company just opened a Beauty Box store on Times Square, Causeway Bay, Hong Kong.
It's the second Beauty Box store to open in Asia - the first launched in Seoul's Coex Mall last year. The Hong Kong store was inspired by the Burberry Beauty Box flagship in London's Covent Garden and sells make-up including Burberry Eyes, Lips, Face and Nails, fragrances for men and women including My Burberry, and an assortment of exclusive luxury accessories.
It also features a digital Lip & Nail Bar, a 95° screen broadcasting Burberry catwalk shows, and the My Burberry Digital Experience that lets customers digitally interact with the brand. In addition, there's an in- store monogramming service for My Burberry Eau de Parfum and My Burberry Eau de Toilette 90ml bottles.
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