Burberry teams up with Shinsegae Group for new online platform
Burberry SSG is a custom-built digital store that Burberry says "mirrors the brand’s own online flagship store, Burberry.com, consistent with Burberry’s luxury positioning."
Korean customers will be able to shop a tailored assortment of Burberry products from the Burberry Prorsum, Burberry London, Burberry Brit, Heritage and Accessories collections.
Burberry SSG.com will be available in South Korea across all mobile, tablet and desktop devices.
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