Mar 16, 2015
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Britain's Burberry teams up with Shinsegae Group for new online platform

Mar 16, 2015

British fashion brand Burberry is collaborating with South Korean luxury department store Shinsegae Group to launch its official Burberry SSG.com store, the company has announced.


Burberry SSG is a custom-built digital store that Burberry says "mirrors the brand’s own online flagship store, Burberry.com, consistent with Burberry’s luxury positioning."

Korean customers will be able to shop a tailored assortment of Burberry products from the Burberry Prorsum, Burberry London, Burberry Brit, Heritage and Accessories collections.

Burberry SSG.com will be available in South Korea across all mobile, tablet and desktop devices.

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