British handbag maker Meli Melo enters Australia
British luxury handbag brand Meli Melo has arrived in Australia, opening its first store in Sydney airport.
Spanning 100 square metres, the new Meli Melo store is situated inside Sydney International Airport's T1 development, within the newly developed Heinemann shopping precinct.
The store was designed by Gebr, Heinemann’s own design team, in partnership with Australian architectural firm Geyer and Lava.
“Heinemann is the world’s third largest travel retailer, our stand alone Meli Melo boutique within Sydney Airport is an exciting partnership we value highly as a brand," said the brand's founder and creative director, Melissa del Bono.
"With over 13 million passengers traveling internationally from Sydney Airport each year, we hope Meli Melo will become a familiar and sort after accessory leader in new territories as we have seen in other regions globally."
Launched by del Bono in 2006, and with a flagship store on London's iconic Portobello Road in Notting Hill, Meli Melo's leather goods collections are designed in the UK and manufactured by artisanal factories in Italy.
Celebrities seen sporting a Meli Melo bag include Olivia Palermo, Kate Bosworth and supermodel, Lily Aldridge.
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