Bugaboo opens first-ever US pop up in New York City

By

Obi Anyanwu

Published
Oct 4, 2016

Bugaboo, the Dutch mobility company, on Monday announced the opening of its first-ever US pop up in New York City.

 
The 3,250-square-foot pop up is an immersive experience that shows customers the mobility of its functional products. The Bugaboo Boxer, the brand’s recently launched luggage system, is the main focus of the pop up, and it can be tested in a staged airport security entrance and airplane aisle in a live demo in store.
 
"We are incredibly excited to bring the Bugaboo experience to the U.S. market in a new and engaging way," said Max Barenbrug, Bugaboo's Co-founder and Chief Design Officer, who has always loved creating new products that make life on the road easier. "Through the Bugaboo pop-up store, our goal is to create unique way for consumers to experience the Bugaboo Boxer, so they can understand how much easier traveling can and should be."

Bugaboo first hit the market in 1999 with the launch of its modular stroller that Barenbrug designed for his graduation at the Design Academy in Eindhoven in 1994. In addition to its new Bugaboo Boxer, the pop up will offer the brand’s signature stroller line that includes the Urban Stroller, Convertible Stroller and All-Terrain Stroller among others.
 
The New York City pop up is located at 224 Mulberry Street and will remain through November 20, 2016. Bugaboo currently operates stores in Amsterdam and Berlin and a pop up location in London.