Burberry Beauty to close all physical stores in Japan
Following the closing of their Yokohama store, from December 31, all Burberry Beauty and Burberry Beauty Box stores in Japan will be closed.
Since 2015, Shiseido has held a contract with Burberry granting it distribution rights for the English brand’s beauty line and fragrance in Japan. Shiseido announced the end of this contract in April this year. The American company Coty has now signed a long-term strategic alliance with Burberry and has also acquired long term licence rights for beauty products developed by the brand. Coty’s Chief Executive Officer, Camillo Pane, said she welcomes this partnership and that it signals a new phase of development for the beauty brand.
The Lumine Yokohama store already closed on November 13 and the Ikebukuro Seibu store is scheduled to close on December 25. Both the Ginza Mitsukoshi store and the Umeda Hankyu store are set to close on December 31. Customers will be able to continue buying the brand’s makeup items from the Burberry website even after the stores close. As for Burberry fragrances, the company will look for new distributors and gradually redeploy its retail presence in Japan.
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