Butterfly Twists links up with Catherine Zeta-Jones
Jul 10, 2020
Award-winning Welsh actress Catherine Zeta-Jones is making her first venture into the world of footwear design in collaboration with British shoe brand Butterfly Twists.
The exclusive partnership will see Zeta-Jones’ lifestyle brand, Casa Zeta-Jones, launch a limited edition drop of vegan shoes in 21 countries this month.
The collection will be ultimately available for purchase in all 60 countries where Butterfly Twists is sold.
A true fan of footwear, Catherine Zeta-Jones said: “I love shoes, and like most women I know comfort and style are essential. I’m looking forward to my partnership with Butterfly Twists, and expanding the brand of Casa Zeta-Jones from head to toe, literally!”
First launched in 2017 as a homeware brand with a range of bedding, décor, bath accessories and throw blankets, Casa Zeta-Jones is being expanded with a view to provide more lifestyle categories.
In addition to shoes, the brand will soon launch beauty, coffee, sportswear and dance-leisure collections.
Commenting on the Butterfly Twists collaboration, the actress said: “I’ve always had a passion for fashion. I learned to sew from my Nana and my Mam and was always designing and creating something new. Shoes are a natural extension of that, and something I’ve always wanted to design.”
“I love their brand and knew I could collaborate with them on something really fresh and different. They are global, virtually in every country and that was also important to me so Casa Zeta-Jones could have a far and expansive reach to women everywhere.”
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