Carine Roitfeld to open perfume pop-up in New York City
Carine Roitfeld’s new collection of fragrances will touch down in New York City for a special week-long pop-up located at 158 Mercer Street.
The former Vogue Paris editor and style advisor to the Karl Lagerfeld brand first announced the collection of seven genderless scents earlier this year in February. At the upcoming pop-up, which was designed by fashion show producer Etienne Russo, shoppers will have access to the fragrances and be able to attend a series of special activations. Scheduled events will include a panel discussion on fragrance hosted by Roitfeld, as well as a Mother’s Day brunch hosted by Roitfeld’s daughter, Julia.
To kick off its opening day, the store will hand out 200 limited-edition t-shirts made in collaboration with Kanye West’s Yeezy, and offer the opportunity to have the shirts signed by Roitfeld herself.
The fragrance pop-up will run from May 5 through May 12. Roitfeld’s collection of scents will launch exclusively on Net-A-Porter on May 6.
The perfume launch comes after the announcement that Roitfeld will debut her new CR Runway concept this June, and the news that she will be awarded the CFDA’s 2019 Founder’s Award.
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