Jun 15, 2020
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Cartier reveals names of laureates in its Women’s Initiative; announces reopening of Foundation

Jun 15, 2020

The famed French jeweler has revealed the names of the seven finalists in this year’s Cartier Women’s Initiative; and announced the reopening of the Cartier Foundation for this week.

Temie Giwa-Tubosun, creator of Lifebank and laureate of the Cartier Women's Initiative, in a video intended for the prize - Cartier

First launched in 2006, the year’s Cartier Women’s Initiative is a women-run project to support female entrepreneurs develop women-owned business internationally. In the past decade and a half, it has aided 240 talented females from 56 different countries, with total awards of three million dollars to support their fledgling businesses.

This year’s seven laureates emerged from 21 finalists, which had been selected from over 1,200 applicants from 162 countries. The seven finalists are Stephanie Benedetto, Adriana Luna Diaz, Chunguang Wang, Joanne Howarth, Anna-Sophie Hartvigsen, Temie Giwa-Tubosun and Nadia Gamal El Din, emerging from three international business regions.

Their business models were pretty certainly eclectic. Benedetto developed Queen of Raw, an online market-place to sell sustainable or deadstock fabrics; while Diaz created Tierra de Monte, a technology using bacteria and fungi to rejuvenate plant and soil fertility and regulate diseases and pests in a manner that is safe, effective, and affordable for even the poorest of producers. Giwa-Tuboson launched Lifebank to deliver WHO-compliant blood and oxygen 24/7 to hospitals 24/7 using a network of motorbikes and boats. As for El Din, she invented Rahet Bally, a card offering discounts to over 1,000 brands, health experts and hospitals.

“Creating opportunities for women and empowering them is not only what we believe is right, it also tells who we are: a Maison both anchored in reality and open to the world, thus perfectly aware of our responsibility… At Cartier, we believe it is crucial to support young businesses and start-ups through to a more stable period. And this is what we intend to keep doing, fully aware that these women are making a concrete and durable impact, therefore paving the way for a better future,” said Cyrille Vigneron, President and CEO of Cartier International.

Nadia Gamal El Din, creator of Rahet Bally and laureate of the Cartier Women's Initiative in a video intended for the prize - Cartier

The laureate from each region will take home US $100,000 in prize money; whereas the second and third runner-ups will receive US $30,000. Finally, the seven laureates and 14 finalists will all benefit from financial advisory services, 1:1 strategy coaching, media visibility and international networking opportunities – as well as a place on an INSEAD executive education program.

Separately, the luxury jeweler said the Cartier Foundation, located in the Montparnasse district in south central Paris, will reopen on Tuesday, June 16, after being in lockdown for over three months. The Jean Nouvel-designed exhibition space will be showing Claudia Andujar’s show The Yanomami Struggle. Or the largest ever show devoted to the great Brazilian photographer and a life consecrated to the defense of this legendary indigenous tribe inside the Amazon Forest.

Cartier have extended the end of the The Yanomami Struggle exhibition until September 13. The show will include Mariana Lacerda’s documentary film Gyuri on one woman’s struggle to defend this ancient tribe from exploitation.


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